无助

感到无助，行销"很不好","很坏"。。 欺负我！！！！！！！！！！！ 老师很好，把我们考试的题目放上了学校的网站。。 他让我们回家做，做完后就upload交上去。。 还以为是件捡到宝的事。。 怎么知道～一看到题目，傻眼了一下!!!!! 好难好难。。全部都是英文！！ 比起会计，现在我更讨厌行销考试！！！ 你们看题目，顺便问下有谁会？？教教我～～～呜呜呜呜呜～～ 一、 請您模擬一家您未來想開的烘培店為例來敘述“The Target Market Selection Process”各項流程的重要性? (50%) A. Market Segmentation: 1. Identify Segmentation Variables * To select a segmentation variable, several factors are considered. For example, the segmentation variables should relate to customers’ need for, uses of or attitudes towards the product. 2. Develop Market Segment Profile * A market segment profile describes the similarities among potential customers within a segment and explains the differences among people and organization in different segments. B. Market Targeting: 3. Identify appropriate targeting strategy * Please read page222-224 4. Evaluate relevant segments *To assess relevant market segments, several important factors, including sales estimates, competitive assessment and cost estimates associated with each segment, should be analysed. (For example, SWOP，COMPETITOR ANALYSIS)。 5. Select specific target market *After the analysis of each relevant segments, please describes your reason what make your select the final target market? C. Market Positioning: 6. Determine the positioning of each target segment *Refer to the assignment we used in class. 7. Develop a marketing mix for each target segment *Please briefly describe your marketing mix for the selected target market. 二、 請敘述促銷組合(The Promotional Mix)的五個構成要素(20%)? 另外請您根據第一大題提出您的烘培店促銷方案(30%)? 难是？？？？？？